In 2024, I designed this key visual for a billboard campaign celebrating the spirit of connection and enjoyment with Barbican. The creative concept focuses on capturing a candid, celebratory moment, highlighting the refreshing nature of the product while emphasizing themes of friendship and togetherness. By using warm, golden-hour lighting, the design evokes a sense of ease and positivity, aligning with the brand’s lifestyle positioning. The composition is crafted to draw the viewer into the scene, reinforcing the message that Barbican is the ideal companion for shared experiences and authentic, meaningful moments.