In 2025, I designed the key visual and Point of Sale Materials (POSM) for Rani’s new “Coco Loco” product launch. The creative concept was built around a tropical theme, aiming to transport consumers directly to the beach through an immersive and vibrant visual experience. By incorporating elements like palm trees, hammocks, and sandy textures into the store displays and billboard graphics, the design effectively communicates the exotic and refreshing nature of the drink. This cohesive visual campaign not only enhances brand visibility in retail environments but also creates a playful, vacation-like atmosphere that encourages customer engagement and trial of the new product.