In 2022, I designed this key visual for a nationwide billboard campaign promoting Roshd’s white flour. The creative strategy focused on merging natural imagery with high-impact typography to convey purity and the essence of high-quality wheat. By positioning the product within an expansive, sun-drenched landscape, the design emphasizes freshness and the brand’s connection to nature. The bold, integrated typography serves to capture attention instantly, ensuring the message resonates with commuters and shoppers alike, while reinforcing Roshd’s position as a premium choice in the market.