Rani is the first producer of juice along with natural fruit chunks in Iran. Upgrading and improving Rani brand packaging with the Fruits Ninja concept started from 2020. This process was done with the cooperation of Aujan Holding team and the initial concept was provided to me by the client. The illustration of all fruits was designed based on the basic structure desired by the client.
The main target audience of this product is young people and teenagers, and the packaging should be quite exciting and impressive for them.
The main advantage of this product is the presence of fruit chunks in the product and the audience knows Rani brand by the chunks, so the packaging should be based on the presence of these slices and fruit chunks. Blue is the main color of Rani brand and this color makes it different from other juice brands in the market in Iran. In the illustration of fruits, the fruits had to look sliced, juicy and delicious to look appealing to the audience. This design was designed for 240 mg, 180 mg and 150 mg sizes, and this design was also designed for Double Chunks products for orange, pineapple and peach flavors, in which the number of cans on the design is higher. Size 240 mg was designed for the flavors of orange, peach, pineapple, red grape, apple, pomegranate, cocktail, cherry and mango.
Size 180 and 150 mg in orange, peach and pineapple flavors are intended for children because children are an important part of the target audience of the brand. This project was produced and entered the market in 2022 in several phases.