In 2022, I developed the brand identity and visual language for Ararat Restaurant. The design concept focuses on a sophisticated and cohesive aesthetic that blends modern minimalism with cultural elements. I crafted a bespoke logo that serves as the cornerstone of the brand, extending its influence across various touchpoints, including packaging, signage, social media assets, and digital menus. By utilizing a consistent color palette and clean typography, the visual system ensures a premium and inviting experience for customers, successfully establishing a unique and recognizable brand presence in a competitive market.