After redesigning their packaging, Solico Hot Dog planned an extensive advertising campaign in all stores to launch their new product. The inspiration for this campaign came from the design of their packaging itself. The repetition of the appealing sandwich design, coupled with the yellow and red colors, ensured that the new packaging design stayed memorable in the audience’s mind. While the slogan (‘Solico Hot Dog is sooooooo delicious!’) may seem simple at first glance, it perfectly encapsulates the audience’s feelings after consuming and enjoying the product. It directly targets the audience’s sense of pleasure in eating Hot Dogs.